Crispin, Porter, & Bogusky
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As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.In September 2008 the agency created a high profile television spot for Microsoft featuring Jerry Seinfeld and Bill Gates that received negative media attention. The ‘I’m a PC’ campaign that followed fought back against Apple’s Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.