Saatchi LA
Customer
Prius Projects
Project
Influxis
« back to Case Studies
About the project
A two-day live streaming record-setting event where participants attempted to set sometimes whimsical records involving the Prius hybrid vehicles. People submitted their own record breaking ideas, and through a moderation system, some of those user-generated ideas were selected in real-time, while the participants at the event attempted to break these records. Toyota systematically archived the event videos as ongoing marketing tools.
